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This project develops a brand identity for a summer camp that focuses on adventure and survival skills training for kids and teenagers. The logo is designed to be distinctive, versatile, and easily recognizable across various applications, ensuring strong brand consistency. A complementary wayfinding system enhances the user experience by providing clear, intuitive navigation for maps and signage. The overall design embodies the spirit of exploration and growth, blending professionalism with an approachable tone suited to a youth audience.